Cookie Policy of localhouse.it

This document contains information regarding the technologies that allow localhouse.it to achieve the purposes described below. Such technologies allow the Data Controller to collect and store information (for example through the use of Cookies) or to use resources (for example by running a script) on the User’s device when the User interacts with localhouse.it.

For simplicity, in this document such technologies are collectively referred to as “Tracking Tools”, unless there is reason to distinguish them.
For example, although Cookies can be used on both web and mobile browsers, it would be inappropriate to refer to Cookies in the context of mobile applications, since they are Tracking Tools that require the presence of a browser. For this reason, within this document, the term Cookie is used only to specifically indicate that particular type of Tracking Tool.

Some of the purposes for which Tracking Tools are used may also require the User’s consent. If consent is given, it may be freely withdrawn at any time by following the instructions contained in this document.

Localhouse.it uses Tracking Tools managed directly by the Data Controller (commonly referred to as “first-party” Tracking Tools) and Tracking Tools that enable services provided by third parties (commonly referred to as “third-party” Tracking Tools). Unless otherwise specified in this document, such third parties have access to their respective Tracking Tools.
The duration and expiration of Cookies and other similar Tracking Tools may vary depending on what is set by the Data Controller or by each third-party provider. Some of them expire at the end of the User’s browsing session.
In addition to what is specified in the description of each of the categories below, Users may obtain more detailed and updated information on duration, as well as any other relevant information – such as the presence of other Tracking Tools – in the privacy policies of the respective third-party providers (through the links provided) or by contacting the Data Controller.

Activities strictly necessary to ensure the operation of localhouse.it and the provision of the Service

Localhouse.it uses Cookies commonly referred to as “technical” or other similar Tracking Tools to carry out activities that are strictly necessary to ensure the operation of or the provision of the Service.

Third-party Tracking Tools

  • SPAM protection

This type of service analyzes the traffic of localhouse.it, potentially containing Users’ Personal Data, in order to filter it from traffic, messages, and content recognized as SPAM.

Google reCAPTCHA (Google LLC)

Google reCAPTCHA is a SPAM protection service provided by Google LLC.
The use of the reCAPTCHA system is subject to Google’s privacy policy and terms of use.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

    • _GRECAPTCHA: session duration
    • rc::a: undefined
    • rc::b: session duration
    • rc::c: session duration

Other activities involving the use of Tracking Tools

Experience enhancement

Localhouse.it uses Tracking Tools to provide a personalized user experience, enabling better management of personal settings and interaction with networks and external platforms.

  • Interaction with social networks and external platforms

This type of service allows interaction with social networks, or other external platforms, directly from the pages of localhouse.it.
The interactions and information acquired by localhouse.it are in any case subject to the User’s privacy settings for each social network.
This type of service may still collect traffic data for the pages where the service is installed, even when Users do not use it.
Users are advised to log out of the respective services in order to ensure that the data processed on localhouse.it is not linked back to the User’s profile.

Google+ +1 button and social widgets (Google LLC)

The +1 button and Google+ social widgets are services allowing interaction with the Google+ social network, provided by Google LLC.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Facebook Like button and social widgets (Facebook, Inc.)

The “Like” button and Facebook social widgets are services allowing interaction with the Facebook social network, provided by Facebook, Inc.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

    • _fbp: 3 months

Tweet button and Twitter social widgets (Twitter, Inc.)

The Tweet button and Twitter social widgets are services allowing interaction with the Twitter social network, provided by Twitter, Inc.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

    • personalization_id: 2 years

ShareThis (Sharethis Inc.)

ShareThis is a service provided by ShareThis Inc. that displays a widget allowing interaction with social networks and external platforms and the sharing of content from localhouse.it.
Depending on the configuration, this service may display widgets belonging to third parties, such as the operators of the social networks on which interactions are shared. In this case, the third parties providing the widget will also become aware of the interactions carried out and the Usage Data relating to the pages where this service is installed.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration: up to 2 years

  • Displaying content from external platforms

This type of service allows content hosted on external platforms to be displayed directly from the pages of localhouse.it and to interact with it.
If such a service is installed, it is possible that, even if Users do not use the service, it may still collect traffic data relating to the pages where it is installed.

TripAdvisor widget (TripAdvisor LLC)

TripAdvisor Widget is a content display service managed by TripAdvisor LLC that allows localhouse.it to integrate content from this external platform within its pages.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

    • SRT: session duration
    • ServerPool: session duration
    • TADCID: session duration
    • TASSK: session duration
    • TASession: session duration
    • TAUnique: session duration

Google Maps widget (Google LLC)

Google Maps is a map display service managed by Google LLC that allows localhouse.it to integrate such content within its pages.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

YouTube Video widget (Google LLC)

YouTube is a video content display service managed by Google LLC that allows localhouse.it to integrate such content within its pages.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

    • PREF: 8 months
    • VISITOR_INFO1_LIVE: 8 months
    • YSC: session duration

Measurement

Localhouse.it uses Tracking Tools to measure traffic and analyze User behavior with the aim of improving the Service.

  • Anonymous statistics services

The services in this section allow the Data Controller to process and manage statistics in anonymous form through the use of first-party Tracking Tools.

Google Analytics with anonymized IP (Google LLC)

Google Analytics is a web analysis service provided by Google LLC (“Google”). Google uses the Personal Data collected to track and examine the use of localhouse.it, compile reports, and share them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads of its own advertising network.
This Google Analytics integration anonymizes your IP address. The anonymization works by shortening the IP address of Users within the borders of the member states of the European Union or in other countries adhering to the Agreement on the European Economic Area. Only in exceptional cases will the IP address be sent to Google’s servers and shortened within the United States.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy – Opt Out.

Storage duration:

    • AMP_TOKEN: 1 hour
    • __utma: 2 years
    • __utmb: 30 minutes
    • __utmc: session duration
    • __utmt: 10 minutes
    • __utmv: 2 years
    • __utmz: 7 months
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

Targeting and Advertising

Localhouse.it uses Tracking Tools to provide personalized commercial content based on User behavior and to manage, deliver, and track advertisements.

  • Interaction with social networks and external platforms

This type of service allows interaction with social networks, or other external platforms, directly from the pages of localhouse.it.
The interactions and information acquired by localhouse.it are in any case subject to the User’s privacy settings for each social network.
This type of service may still collect traffic data for the pages where the service is installed, even when Users do not use it.
Users are advised to log out of the respective services in order to ensure that the data processed on localhouse.it is not linked back to the User’s profile.

Google+ +1 button and social widgets (Google LLC)

The +1 button and Google+ social widgets are services allowing interaction with the Google+ social network, provided by Google LLC.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Facebook Like button and social widgets (Facebook, Inc.)

The “Like” button and Facebook social widgets are services allowing interaction with the Facebook social network, provided by Facebook, Inc.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

    • _fbp: 3 months

Tweet button and Twitter social widgets (Twitter, Inc.)

The Tweet button and Twitter social widgets are services allowing interaction with the Twitter social network, provided by Twitter, Inc.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration:

    • personalization_id: 2 years

ShareThis (Sharethis Inc.)

ShareThis is a service provided by ShareThis Inc. that displays a widget allowing interaction with social networks and external platforms and the sharing of content from localhouse.it.
Depending on the configuration, this service may display widgets belonging to third parties, such as the operators of the social networks on which interactions are shared. In this case, the third parties providing the widget will also become aware of the interactions carried out and the Usage Data relating to the pages where this service is installed.

Personal Data processed: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.

Storage duration: up to 2 years

Activities not included in the previous categories

  • Hosting and backend infrastructure

This type of service has the function of hosting Data and files that allow localhouse.it to function, enable its distribution, and provide ready-to-use infrastructure to deliver specific functionalities of localhouse.it.
Some of these services operate through servers located in different geographical locations, making it difficult to determine the exact location where Personal Data is stored.

Aruba spa
This type of service has the function of hosting Data and files that allow this Application to function, enable its distribution, and provide ready-to-use infrastructure to deliver specific functionalities of this Application. Some of the services listed below, if present, may operate on geographically distributed servers, making it difficult to determine the actual location where Personal Data is stored.

Aruba spa

 

How to manage preferences and provide or withdraw consent

There are various ways to manage preferences related to Tracking Tools and to provide or withdraw consent, where necessary:

Users can manage preferences related to Tracking Tools directly through their device settings – for example, they can prevent the use or storage of Tracking Tools.

In addition, whenever the use of Tracking Tools depends on consent, the User can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences through the tracking settings widget, if available.

Through specific browser or device functions, it is also possible to remove previously stored Tracking Tools.

Other Tracking Tools present in the browser’s local memory may be removed by clearing the browsing history.

With regard to third-party Tracking Tools, Users may manage preferences and withdraw consent by visiting the relevant opt-out link (where available), using the tools described in the third party’s privacy policy, or by contacting the third party directly.

Locating settings related to Tracking Tools

Users may, for example, find information on how to manage Cookies in some of the most commonly used browsers at the following addresses:

Users may also manage certain Tracking Tools for mobile applications by disabling them through the appropriate device settings, such as mobile advertising settings or general tracking settings (Users may consult their device settings to identify the relevant one).

How to disable interest-based advertising

Without prejudice to the above, Users are informed of the possibility of making use of the information available on YourOnlineChoices (EU), Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan), or other similar services. With these services it is possible to manage the tracking preferences of most advertising tools. The Data Controller therefore advises Users to use these resources in addition to the information provided in this document.

The Digital Advertising Alliance also provides an application called AppChoices that helps Users control behavioral advertising on mobile applications.

 

Data Controller

LocalHouse
LocalHouse srls – with registered office in c.da Piana snc – 98072, Caronia (ME), Italy; VAT No.: 03790440832

Controller’s email address: info@localhouse.it

 

Since the use of third-party Tracking Tools on localhouse.it cannot be completely controlled by the Data Controller, any specific reference to third-party Tracking Tools is to be considered indicative. In order to obtain complete information, Users are kindly invited to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity of identifying tracking technologies, Users are invited to contact the Data Controller should they wish to receive further information regarding the use of such technologies on localhouse.it.

Definitions and legal references

Personal Data (or Data)

Personal Data means any information that, directly or indirectly, also in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.

Usage Data

Usage Data is the information collected automatically through localhouse.it (including from third-party applications integrated into localhouse.it), including: the IP addresses or domain names of the computers used by the User connecting to localhouse.it, the URI (Uniform Resource Identifier) addresses, the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s response (successful outcome, error, etc.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various time details per visit (for example, the time spent on each page), and the details about the path followed within the Application, with particular reference to the sequence of pages visited, the parameters related to the operating system, and the User’s IT environment.

User

The individual using localhouse.it who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency, or other body which processes personal data on behalf of the Data Controller, as described in this privacy policy.

Data Controller (or Controller)

The natural or legal person, public authority, service, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data and the tools adopted, including the security measures concerning the operation and use of localhouse.it. Unless otherwise specified, the Data Controller is the owner of localhouse.it.

localhouse.it (or this Application)

The hardware or software tool through which Users’ Personal Data is collected and processed.

Service

The Service provided by localhouse.it as defined in the relevant terms (if any) on this website/application.

European Union (or EU)

Unless otherwise specified, any reference made within this document to the European Union includes all current member states of the European Union and the European Economic Area.

Cookie

Cookies are Tracking Tools consisting of small portions of data stored within the User’s browser.

Tracking Tool

Tracking Tool means any technology – e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting – that enables the tracking of Users, for example by collecting or storing information on the User’s device.

Legal references

This privacy notice has been prepared on the basis of multiple legislative systems, including Articles 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this privacy notice concerns only localhouse.it.

Last updated: January 17, 2026